Golden Goose hired for dinosaur golf brief

Golden Goose PR has been brought on board to promote new adventure golf course: Jurassic Encounter.

Adventure golf: not for dinosaurs
Adventure golf: not for dinosaurs

The agency is charged with handling media relations for the course.

It will target lifestyle, family, golf, national and local media as part of the brief. The PR activity will also include a national marketing mailer, local competitions and experiential days out with the press.

Golden Goose will also roll out 'The Raptor Club' educational challenge aimed at getting kids excited about playing golf.

The dinosaur-themed course launches later this month and is based in New Malden's 'World of Golf'. The 18-hole course features roaring mechanical dinosaurs, waterfalls and caves.

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