Pegler was formerly an executive director for the restaurant chain, but left in 2001. He rejoined the firm as CEO in March this year.
RJH has been hired for the personal publicity role following a six month general brief for Little Chef from July to December 2007.
'The man or woman at the top of a company so often personifies and gives life to the ethos of the company or associated brands,' said RJH founder Richard Hillgrove. 'Ian Pegler is Fat Charlie. They're both jovial, rounded, hardworking and much loved by their staff. They are tremendous PR assets. This should be related to the public.'