Space barons Media Guardian

Readers: 525,000 read the Monday supplement. The mediaguardian.co.uk website has a further 950,000 users

Frequency: Weekly in The Guardian; uploaded constantly

Who are the space barons?

Jane Martinson took over from Matt Wells as editor last year. Reporters include Oliver Luft on media and Jemima Kiss on all things digital. Well known contributors include Emily Bell, Roy Greenslade, David Hepworth and Jeff Jarvis.

Get the angle right

It covers all the creative industries, from traditional publishing to viral video. Recent high-profile stories include the Max Mosley verdict and The Times journalist Giles Coren's expletive-strewn emails to sub-editors.

Approachability?

It's all about the exclusive - they are known to whack up a press release and barely change a word in order to be first. PROs have a lot of time for the editorial team, calling them 'knowledgeable'.

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