The Week in Technology

Social media classes at Edelman

Chameleon PR's consumer division, headed up by Hannah Middleton, has won the brief to support the launch of MPORA.TV, 'Europe's biggest online action sports channel'. Chameleon PR will be supporting the launch roll-out with coverage at the Rip Curl Boardmasters event in Newquay.

Johnson King has been appointed by secure wireless network provider Khipu Networks to oversee media relations. It will target key journalists in enterprise IT, education and public sector publications. Khipu Networks manages more than 500,000 users on a daily basis.

Nelson Bostock Communications has promised to avoid greenwashing, after being appointed by computer room specialist Migration Solutions. The agency's brief includes the launch of an environmental audit that focuses on the soaring power consumption that has occurred as a result of the rapid advance in computing.

Jam has hired Way to Blue account director Charlotte Clark as head of PR. Jam is a digital PR and creative agency specialising in film, and will this year be working on Guy Ritchie's RocknRolla.

Edelman is planning to hold a teaching session to help busy PR officers who do not know their wikis from their twitters. According to Edelman head of analyst and strategy Jonny Bentwood, most PR professionals feel that they should be using web 2.0 tools, including blogs and social networking sites, but worry that they do not have time.

Incisive Media is planning to merge two of its technology weeklies, IT Week and Computing. The new magazine will be published under the title Computing and comes out on 4 September.

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