James Harding's Alpha Dogs focuses on the US campaigning firm Sawyer Miller (now part of Weber Shandwick) and traces its influence on modern corporate comms. It hits bookshelves on 4 August.
Weber Shandwick UK CEO Colin Byrne previewed the book for PRWeek.
'James uses the story of Sawyer Miller to paint a picture of PR as a slightly malevolent force,' he said. Byrne stressed his respect for the author, but also warned PROs to 'take the rather sniffy attitude to our industry with a pinch of salt'.
Harding's book is not the only title vying for space on PROs' summer reading lists.
Borkowksi PR founder Mark Borkowksi has penned a book looking at the influence of the Hollywood publicist on modern celebrities. The Fame Formula hits shelves on 1 August.
Borkowski says celebs enjoy 15 months of fame, rather than Andy Warhol's 15 minutes.