Art magazine prepares for launch

A new art magazine is using PR help as it prepares to make its debut on news stands nationally and internationally.

Art World: Launch copy
Art World: Launch copy

Consumer arts specialists JB Pelham PR is promoting Art World, which is being launched by B5 Media.

The brief was awarded following a three-way pitch between specialist arts agencies.

Agencies were asked to create a campaign to raise awareness of the magazine to the target audience for Art World: art lovers who work in the art world or outside it.

Art World will be available in WHSmith, Borders, bookshops, galleries and independent newsagents in the UK from July 31.


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