The London agency won the brief after a pitch run by Campari's UK distributor Cellar Trends.
Lucid UK will look after all UK PR, including the brand's well-known annual Campari Tales Calendar. This year’s calendar model is Hollywood actress Eva Mendes.
Campari joins a drinks roster at Lucid UK that includes Grey Goose vodka, Cointreau and Bacardi Global Brands. Agency founder Lucy Jackson and her team will report to Campari marketing manager Patrick O'Reilly.
The brand has a long history, invented in 1860 with a secret recipe. The drink contains about sixty different ingredients.