From our Readers - Digital content is key to fighting knife crime

Further to your article on knife crime (News, 11 July), I wanted to clarify our media strategy.

The Home Office recently launched a national campaign to help reduce knife crime, designed by young people for young people.

The campaign presents the harsh emotional and physical consequences of knife crime, to dissuade young people from carrying knives and enable them to take a positive stance against knives.

Central to the strategy is digital content that can be shared and passed on from peer to peer through the campaign website on the bebo social network (research indicated facebook reached a slightly older demographic than our key audience). Over the next two years, we will invite more young people from across the country to have their say and contribute their creative ideas through events and the bebo website.

Emma Stranack, deputy head, Marketing Unit, Home Office

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