Who are the web barons?
BBC tech correspondent Rory Cellan-Jones, along with Darren Waters, editor of the BBC News website's technology index. Silicon Valley-based tech reporter Maggie Shiels also contributes.
Get the angle right
Dot.life covers all things tech from the corporate to the downright nerdy. Recent posts include BT's plans to invest £1.5bn in broadband, as well as a video of a games journalist rocking out to Nintendo's Wii Music at a gaming convention.
Is it approachable?
The site is SEO heaven, with a plethora of links. Much of the editorial seems PR-driven, such as a blow-by-blow account of an open house at Google's offices, and an analysis of a report on virtual worlds.
PR FRIENDLY SCORE: 8/10