Posted by Andres Wittermann, andreswittermann.blogs.com/my_weblog
Technorati has launched an advertising network for blogs targeting IT companies. This could become really interesting. Recent studies show that increasingly the internet is beating traditional marketing in influencing buying decisions. Technorati is the market leader in blogging search and this means it is ideally positioned as an advertising network. Obviously this will mean bloggers are losing their innocence. They will become adult. Some may become boring even. I bet that money will spoil many of them and blogging will increasingly become like traditional online media.
A PROPAGANDA RISK
Posted by Heather Yaxley, greenbanana.wordpress.com
In Wales, an Assembly civil servant was sacked for running a political blog and is taking his case to an employment tribunal. If people are not allowed to debate, challenge, question and explore without fear of making a mistake, then what kind of society will we live in and what will be the ultimate role of PR? Arguably, in a controlled and closed society, the PR function is purely one of propaganda rather than facilitating conversations and maintaining relationships. One function of PR is perhaps to create the kind of spaces where organisations can be more playful and open in engaging with the public.