The agency was awarded the account following a competitive pitch and will be headed up by Voice MD Nichola Cain. She will report into Shaken Udder directors Jodie Farran and Andrew Howie.
The agency is charged with handling media relations with a particular focus on food and drink trade titles and lifestyle consumer media. It will also provide exhibition, festival, sponsorship, branding and sampling support.
Shaken Udder was launched at music festivals in 2004 and consumer demand led to an exclusive launch into the retail arena with Harvey Nichols.