LDR London wins William Grant & Sons accounts

LDR London has won a six-figure brief for family-owned distillers William Grant & Sons.

Monkey shoulder: LDR London win
Monkey shoulder: LDR London win

The agency has been appointed to handle PR support for the company's Hendrick's Gin and Monkey Shoulder Triple Malt Scotch Whisky brands.

It will deliver experiential PR campaigns for both brands targeting core consumers and media across the UK.

William Grant & Sons head of global brand communications David Hume said: 'Both Monkey Shoulder and Hendrick's Gin are enormously charismatic and innovative brands and PR has played a key role in their successes. We want to build on this success through creative and unusual PR that will stand out from the crowd.'



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