Unity to improve image of charity chuggers'

Friends of the Earth is using Unity to make its 'chuggers' more engaging to the public.

Chugger: charity work
Chugger: charity work

Unity is working with the charity's street fundraising team and green theatre company Arcola to produce ten-minute plays on the issue of biofuels.

Members of Arcola will perform these plays in a range of unusual venues including the Innocent festival and Thames barges throughout August and September.

Unity hopes the choice of venues will generate press coverage.

Agency co-founder Nik Done said that street fundraising was an 'interruptive' form of marketing, like traditional advertising.

Instead, the agency has 'taken our core principle of engagement marketing and put a twist on it to make it work for street fundraising'.

FoE is ramping up its campaigning on biofuels this summer.

Unity secured coverage last month for a climate change gig with Razorlight's Johnny Borrell.

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