KPR hired for Thomson Worldwide brief

Travel giant Thomson's tour operator arm has brought in PR support following a rebrand.

Bali: holiday destination
Bali: holiday destination

Thomson Worldwide has handed boutique travel and lifestyle agency KPR a wide-ranging brief for its UK comms.

The company's portfolio includes 88 destinations, from luxury beach retreats in Zanzibar and Bali to sightseeing in China and a fly-drive trip down America’s famous Route 66.

The upmarket branch of Thomson recently overhauled its website and has broken down its tour offerings into 'programmes' based on location and type of holiday.

Thomson Worldwide joins a client roster at KPR that includes 'private retreats club' Botiga, which allows members to stay at fully-staffed residences. The agency works on this account with Freud Communications.

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