2. Some stories belong on the back page. When PRWeek received details of 'an eco-friendly lightweight cardboard portable loo' for the festival season, it seemed rude not to feature it. Even better is its pretty direct brand name. Quiet Storm PRO Michelle Agyeman is charged with making the dispensable product indispensable.
3. Has it already been said that some stories belong on the back page? Bucks-based Nobull Life & Style is handling media relations for HOTmilk lingerie - aimed at 'pregnant women who want to stay sexy'. Nobull has promised to get women out of 'insipid pastels and beige big pants' and into, erm, non-pastel sexy big pants.