The new isn't always easy to find, but it's there if you look hard. In the August issue we're carrying a piece on Lady Chatterley's Lover, but seen entirely from the viewpoint of Mellor as a professional gamekeeper rather than fustian bonker. We're always looking for solid stories about dogs, field sports and the unusual aspects of the countryside. We'd run a story about toy Chihuahuas and Yorkies being carried off by buzzards tired of their usual diet of rabbits.
What is your biggest PR pet peeve?
People who email you large image files, which then freeze your Mac, should have their own circle in Dante's Inferno. I also find myself reaching for the imaginary Webley Service revolver when I receive a call on my direct line asking if I've received a particular press release.
Of which story that you've written during your career are you most proud?
Our September 2002 issue was devoted to getting people to march in protest against the Government's bill to ban hunting. It helped put 417,000 people on the streets.
What are your media must-haves?
Those old troupers Jonathan Ross and Terry Wogan are worth every penny, for the sheer speed of their wit. I have to confess an admiration for Gok Wan's How to Look Good Naked. Who else would run a feature at 8.30pm on how to 'buff your muff'?
Are you keeping up with web 2.0, social media and blogs?
I don't do Facebook but really like letters on absurdly stiff paper asking if I can squeeze in a day's grouse shooting this season or demolish oysters in Wiltons.
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