But Murat's use of The PR Office has resulted in confusion at newsdesks over who is Murat's official spokesperson.
Max Clifford has been supporting Murat on a free and non-contract basis. The uncertainty over who is his official spokesperson this week prompted Murat's solicitors to send a missive to national newsdesks asking them to stop referring to Clifford as the 'family publicist'.
As PRWeek went to press, Murat's team and Clifford were due to hold a conference call in an attempt to resolve the situation.