The agency will handle consumer and trade PR for the brand. It will emphasis the convenience and cost-effectiveness of buying online.
The site is keen to increase consumer brand awareness. Mischief will target women's lifestyle press as well as online media. The account is for six months.
Associate director Jenny Lomas reports into CEO Aaron Chatterley.
Mischief recently won an 11month contract to oversee the launch of video game Football Manager Live and the Football Manager 2009 series.