As lead sponsors, Zurich wants to use the platform to launch its direct insurance brand Zurich Connect to UK consumers.
The agency has created an interactive stand that will allow visitors to drive one of 10 Zurich Connect dodgems. It believes this attraction will stand out in a show that is full of 'can't touch' exhibits.
'This will be a positive brand experience that participants will remember as Zurich Connect and entirely relevant to the environment at the show', said Andrew Casher, group account director at Brando.
He reports to Zurich's UK managing director for direct & partnerships Mike Quinton
The show runs at Excel in London between 23rd July and 3rd August.