It is hardcore business, aimed at a high-end business audience. We have a very big pan-European reach, with an English-speaking service reaching Zurich, Paris, Madrid and other cities. We reach a far bigger audience faster than anyone else. On certain shows such as Worldwide Exchange, we are going out to 240 million homes worldwide.
There are eight on the news desk and we are constantly taking pitches, some blind. The most successful are well targeted, however - people who take the time to watch. But we are open to anything.
Of which story that you commissioned are you most proud?
I produced an hour-long show on investing in Russia. It coincided with Putin's visit to Tony Blair. This was before Russia was a big story, and as BP was about to buy the Russian oil company TNK, so we had an interview with Lord Browne. It was luck and foresight, and was a top story.
I get the FT, the Economist, Newsweek, and Barrons from the US. I also read mainstream press from The Guardian downwards. The Sun has a good take on business stories. In terms of TV, I am a news junkie. I watch Newsnight every evening. I am not a morning person, but I catch a couple of minutes of Radio 4.
Do you think the rise of 'citizen journalism' and blogging is a threat to institutions such as CNBC?
Not at all. We have ample space online at CNBC.com for people to join our discussion. In the business environment the blogosphere is not credible enough to undermine us. We have an authoritative voice as the place to go for business news.
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