Geronimo's brief will encompass a number of changes but most of the media focus has been on plans to allow teenagers to swap between GCSEs, A-levels and diploma courses and to earn credits for completing different modules.
There has been controversy over the reforms, with some critics claiming that they will devalue current GCSEs and A-levels, while former education secretary Charles Clarke branded them 'unfocused' and 'lacking coherence'.
Geronimo will run a communications programme aimed at parents, teenagers and teachers and will raise awareness about the changes the reforms will bring about as well as the plans for a new diploma.
'We are aiming to approach it in two different ways,' said Geronimo director Lorna Gozzard. 'On one level we will be explaining the reforms to education workers and making sure people are aware of them.
'On another, we will be explaining to young people and their parents the benefits they can gain from these changes and make sure they realise their options.'
As part of its campaign Geronimo will also work on collating the various changes to make it more manageable for different media. This will be as part of an effort to get more information out into the public domain.
Geronimo will also use the trade, national or youth press depending on its target audience.
'We are not too worried about any controversy surrounding the reforms,' insisted Gozzard.
'I think everyone wants young people to do well; our job is to promote the benefits of young people staying in education. We are not here to promote a single aspect of government policy.'