AUTONOMY, the multi-billion pound software giant with headquarters in Cambridge in the UK and San Francisco, has dropped its long-standing PR agency Bite Communications. The company, which describes its mission as 'using software to manage information technology and make it more human-friendly', is now shortlisting for pitches.
LEWIS PR has been hired by Polish website Polot.co.uk to raise its profile after its May launch. The agency will help Polot target Britain's one million Poles with its 'one million minds on the move' initiative that seeks to keep Polish ex-pats updated on news in their community. Four former Guardian journalists - Eva Lake, Lorna Willis, Will Ricketts and Ian Popeck - set up the site, which received about 700,000 hits and 105,000 page impressions in its first month.
PRBRISTOL.CO.UK is a new social networking site dedicated to PROs and journalists in the west of England. Bristol-based Montage Communications set up the site to help the industry share ideas and to encourage new developments in technology and training. The website went live two weeks ago and includes blogs, news flashes and a chat room. 'Journalists and the PR industry are increasingly reliant on each other,' said Matt Anderson of Montage, who constructed the site.
MI LIBERTY has named Elena Dunn as a senior account manager. Dunn joins from sister agencies Hotwire and Skywrite where she worked in the telecoms division. While she was there she managed international PR campaigns for O2 and BlackBerry. At Mi liberty she will be responsible for directing strategy for blue chip companies and challenger brands. She will also work on the agency's mobile content business.
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