Chicken campaign pushes RSPCA back into top spot

The RSPCA has climbed eight places to take the top spot in last month's NGO Watch table.

RSPCA: Fearnley-Whittingstall campaigned for chicken's welfare
RSPCA: Fearnley-Whittingstall campaigned for chicken's welfare

The animal charity generated the highest amount of media coverage during June after celebrity chef Hugh Fearnley-Whittingstall campaigned for chicken production to be carried out under the organisation's animal welfare conditions.

Fearnley-Whittingstall's high profile campaign against Tesco caused shareholders to put the matter to vote at the company's AGM. Although the resolution was ultimately unsuccessful, the Financial Times reported that the chef was 'delighted' by the impact.

The RSPB maintained high levels of coverage this month after it was criticised by energy minister Malcolm Wicks for voting against a proposed dam on the River Severn.

Wicks claimed that the organisation did not understand the ramifications of climate change. RSPB responded that the dam would endanger species of fish and birds as well as sites protected by law.

Environmental organisations Greenpeace and Friends of the Earth were quoted extensively by national and online media this week after responding to the Government's plans to invest in a number of renewable energy products.

Help The Aged shot back into the table following a gov-ernment report on the amo-unt of people who continue to buy analogue TVs. It called for clearer labelling to stop people buying TVs that will be obsolete by 2012.

The Red Cross slipped down seven places after interest in the anti-immigrant violence in South Africa waned. Instead, it secured coverage by calling for the HIV/Aids situation in the sub-Sahara desert to be reclassified as a disaster as defined by the UN.

Amnesty International returned after releasing a viral video to campaign against human rights abuses in China.

NGO Number of articles
RSPB 137
Greenpeace 123
Amnesty International 114
Friends of the Earth 113
Royal British Legion 111
Help the Aged 93
Red Cross 90
Age Concern 90
Oxfam 84
Source: Infonic

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