Wine Australia is jointly funded by the Australian Wine and Brandy Corporation and its member companies including wine makers and suppliers.
The agency is charged with creating awareness of premium Australian wine in the UK. It is the company's first PR support and the agency was awarded the account without a competitive pitch. Lindsay May PR will handle all media relations and events activity.
Wine Australia UK regional manager Kirsten Moore said: ‘As we mature as a category in the UK, it is vital that we continue to communicate the ongoing development of our brand, focussing on creating new opportunities and new relationships.'