The race is a battle to decide the world's fastest motor sport star and former Formula 1 world champion Michael Schumacher has already signed up to take part.
This year's event will take place at Wembley Stadium on 14 December. Wembley's pitch will be covered in almost 2,000 tonnes of tarmac to create a purpose-built circuit for the event. It allows Formula 1 racers to compete head-to-head against rivals from the worlds of rallying, touring cars, NASCAR and motorbike racing.
Performance PR will handle media relations and is also charged with securing partners for the event.