FLACK

1. Life in PR can leave you feeling as though you are in a bit of a bubble. Corporate and consumer shop Mantra's trip to the Psycho Buildings expo at the Hayward on Southbank proved this is probably the case...

Freshbaked PR's ice-cream van
Freshbaked PR's ice-cream van

2. The Twenty20 Cup has revived cricket and put a bit of sparkle back in the game. But will the old guard approve of Galaxy Radio's PR bods installing a hot-tub overlooking Headingley cricket ground for spectators to enjoy the show? Galaxy insists the tub has a great view of the pitch. The bikini-clad view inside the tub on match day isn't bad either.

3. Having trouble getting your agency noticed? Everyone loves the sound of an ice-cream van, so Welsh agency Freshbaked bought its own. It has sent 'Betsy' on a tour of business parks across Wales, offering free PR advice and specially created 99 ice creams in return for a donation to its chosen charity Marie Curie Cancer Care.

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