Healthcare: The Week in healthcare

College takes on Ruder Finn

RUDER FINN has been appointed by Imperial College London to handle advocacy activity around a series of global health documentaries on BBC World. The account will be headed up by Ruder Finn London head of health and wellness Claire Martin.

THE WORD has won its first client for its newly launched healthcare division. The agency has been taken on by the Primary Care Dermatology Society to provide secretariat services for the group.

A MILLWARD BROWN survey has found healthcare and pharma sector marketers are failing to fully exploit digital marketing strategies. It also found that more GPs are online-savvy and are turning to blogs, social networking sites and websites for information and advice.

DE FACTO has been brought on board by pharmaceutical service provider Recipharm to build its reputation among key stakeholders. The agency's brief is to position the Swedish firm as a leader in the drug development and manufacturing services sector.

CORRECTION In PRWeek's 2008 Healthcare League Tables (PRWeek, 20 June), Say Communications' fee income should have been £0.4m rather than £0.3m as stated.

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