Imogen Bailey has started as senior VP of comms for EMEA at Enfatico, overseeing corporate and consumer PR with a particular focus on emerging markets.
Bailey, who was director of tech at Edelman before moving to Skype in 2006, will work closely with Enfatico's global team, including those working on marketing and advertising.
'That’s the beauty of Enfatico – it's fully integrated,' Bailey said. 'This is a one-off role.'
On the agency side, Bailey reports to Enfatico chief comms officer Kelly McGinnis. On the Dell client side, she will work closely with director of comms Stuart Handley.