Threepipe's Junior has been hired to drive awareness of the online retailer among new and expectant mums following a three-way pitch.
Kiddicare was established in 1974 and has grown into the UK's leading online destination for baby products. It also has Europe's largest baby superstore located in Peterborough.
The PR campaign will aim to enhance consumer awareness of the brand through coverage in parenting, online, national and lifestyle media. A business and trade media campaign will also aim to boost Kiddicare's profile as one of the UK's most successful privately-owned businesses.
Threepipe director Eddie May will head up the account and report into Kiddicare's MD Scott Weavers-Wright.