Pastry company appoints Wild Card

Wild Card PR is to raise awareness of ready-made pastry company Jus-Rol.

Jus-Rol pastry
Jus-Rol pastry

Wild Card has developed a media relations campaign entitled ‘Just have a go’ which will raise awareness of the brand and educate consumers about the Jus-Rol range.

Wild Card are focusing on core Jus-Rol products Puff Ready Rolled Pastry Sheets, Shortcrust Pastry, Tartlet Cases and Filo Pastry Sheets.

A series of educational workshops for the media and home economists is also planned for the second half of 2008.

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