FLACK: Entertainment PR bigwigs

Alan Edwards and James Herring, plus a certain Danny Rogers, are among those shortlisted for a 100-strong media hotlist. Go to thehospitalclub.com to see the full list and vote.

The Hospital Club
The Hospital Club

2. The cheesy bods at Brazen PR got fraiche coverage from Ascot Ladies Day with a hat that had just a whiff of PR about it. Client Stilton wanted to get talked about outside the Christmas period. Manchester-based Brazen dressed its staff in their finest rags, sent them down south, and watched the coverage roll in. Word has it the hat created quite a stink.

3. Davies Tanner MD Robert Wright is taking part in a 14-day, 2,000 km trek across India in a bid to raise £20,000 for charity. What's he doing it in? A Jeep? A Range Rover? Nope. A Hindustan Ambassador. Which is an ambassador for little other than the necessity for roadside assistance cover.

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