Deadlines: 11am conference
Who covers what?
Walker says: 'I would never ask anyone else to write a story I got from a personal contact and I know Richard and Chris wouldn't either. We respect confidences.'
What's the tone?
It can go from scurrilous to earnest in a few lines. Big scoops include Mark Thatcher's secret wedding, Joanna Trollope leaving Bloomsbury in a row over Harry Potter, Dame Maggie Smith's fight with breast cancer and Peter Phillips' royal wedding deal with Hello!
'People who contact us must have a strong story to tell if they are going to get anywhere,' warns Walker. 'We are not interested in PR puff pieces.'
PR-FRIENDLY SCORE - 5/10