Posted by Jo Jamieson, Berkeley PR
I was amused to read a piece in The Guardian at the weekend announcing that the Local Government Association has published a list of 'non-words' to be avoided by public bodies. The association's chairman, Sir Simon Milton, said: 'Why do we have to have "coterminous stakeholder engagement" when we could just "talk to people" instead?' Hear hear. Perhaps we could create a list of 'non-words' for the tech PR community: leverage, cutting-edge, leading-edge, bleeding-edge, world's leading, one-stop-shop, synergy and unique (unless the product or service is truly unique).
Posted by Ged Carroll, Waggener Edstrom
I was really surprised by the elementary questions coming up from the floor at the PRCA conference. If this is a yardstick of our industry 'getting' social media then there is a longer way to go than I had ever imagined.
Posted by Chris Reed, Fishburn Hedges
Here is the first (and only so far) Twitter-length press release I've seen: 'Softbank Mobile Corp today announced it has signed an agreement with Apple to bring the iPhone to Japan later this year.' Will we see more of these 140-character releases? If journalists tire of reading entire press releases then maybe so.