As well as freshening up the look and feel of the comms professional's bible, the design reflects the growing integration of magazine and website content. Indeed it is based on the fact that PRWeek is now so much more than a magazine. We have evolved into a truly multimedia brand, providing more online content, daily bulletins, conferences and forums than ever before.
The redesign is the result of a long period of consultation with you, the readers.
We learned that most of you read the magazine as part of a diverse portfolio of media. And that you now get much of your news from continually updated websites, including prweek.com/uk.
So the emphasis for a weekly business and current affairs magazine must become more analytical in nature.
Yes, we still break big stories within these pages, but we also provide round-ups of the news that has broken online during the week, as well as more intelligence about, and analysis of, the big issues.
The increasing specialisation of the comms industry continues to be reflected in specialist sections - City & corporate PR, public affairs, healthcare and so on - but these sections have been revamped to be more user-friendly. Used in conjunction with our daily news bulletins, they should provide all you need to know about the main developments in your sector.
PRWeek has always contained a vast amount of intelligence about the wider media in which we operate and, to this end, there is a revamped media section. Throughout the magazine, we seek the views of journalists, bloggers and other opinion-formers.
I would love to know what you think of the new PRWeek. We are genuinely interested in your feedback (positive or negative), recognising that we are only as good as the industry we serve. Please email me at the address below.
Media are evolving continuously these days, so we are always striving to provide a better product for you.