MEDIA: Space Barons - Times2

- Who are the space barons? The Times associate features editor Emma Tucker took over in March, replacing Sandra Parsons. Tucker joined The Times last year from the FT, where she edited the Weekend section. She had been at the FT since 1990.

Circulation: 626,401 (May 2008)
Pagination: 32
Deadlines: 10am daily meeting
Staff: 50

Who covers what?
The deputy editor is author Sasha Bonsor, while Michelle Henery covers health. The editor's very helpful PA is Gill Hemburrow. Shaun Phillips will start as associate features editor in September.

Get the tone right
It is a cross between Guardian Weekend and Femail. Times2 includes snarky pop culture coverage, comprehensive music and theatre reviews and a smattering of politics. Partial to lists, like the recent critics' guide to the best films for children. Tucker calls it 'newspaper features, lifestyle and the arts'.

Approachability?
Tucker especially welcomes PR approaches on fashion and beauty.

PR friendly score - 7/10

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