Media: Hit or Miss - Kelvin MacKenzie's '90 per cent certain' bid to challenge David Davis' seat

Former editor of the Sun Kelvin Mackenzie indicated he would stand as a pro-42 days detention candidate in the Haltemprice and Howden by-election.

Media reports suggest Murdoch later pulled the plug on the bid so as not to anger David Cameron

Mackenzie immediately offended residents of Yorkshire by calling Hull 'an absolute shocker' when he thought he was off-camera

PHIL HALL - Former News of the World editor, Phil Hall Associates founder

I don't think there are any negative implications for Kelvin. He and David Davis were together at Rupert Murdoch's garden party on Monday. Kelvin is passionate about what he believes and that 42 days is reasonable. On reflection, he realised he wanted to run but not to sit in Westminster for five years. It would reflect badly on him and his newspaper if he had played with the electoral system. At the same time, he's made his point. As for media allegations that Murdoch would pay for the whole thing, there are rules in place. You can't have unlimited funds to spend on ads all over Britain.

Kelvin is a larger than life character with an impish sense of humour - he'd have liked the way the media covered this.

HIT

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