Grant Butler Coomber, the tech specialist, is expanding to the US, opening an office in San Francisco. The agency will service European clients already on the books, as well as pitch for new US work. UK account director Jaime Tero is moving stateside to oversee the new venture, which will focus on mobile comms, green technology, security and digital media.
Beattie Communications founder Gordon Beattie has set up Dmarkable, a digital business aimed at offering smaller PR companies internet marketing products. It will offer facilities such as pay-per-click, social network marketing and internet TV. 'The introductory PR agency will manage the client,' said Beattie. 'We will merely produce the strategy, products and services.'
Burson-Marsteller has hired Ogilvy PR director Phil Pendaries as a director in the corporate, issues and tech practice. Pendaries was responsible for UK corporate and technology clients at Ogilvy. He will report to B-M CEO Jonathan Jordan, who is acting head of the practice. Before Ogilvy, Pendaries spent five years at Fleishman-Hillard.
Lumen PR has been set up by freelance tech PRO Nick Daines. The consultancy will focus on green technologies, electronics and embedded processing. 'In today's market, there is a place for niche technology consultancies,' said Daines, who has worked with clients Cisco, Sony and Vodafone.
Inferno PR has won a brief to handle comms for blueKiwi, a software company that uses web 2.0 technologies including blogs, wikis and user profiles and adapts them for business. The software firm's clients include Nokia and BNP Paribas.