Opinion: Letters - CIPR conference is global opportunity

The most recent PRCA leaders' poll (News, 6 June) shows international PR becoming a major element of UK agencies' activities. This isn't surprising. You only have to look at the number of international PR stories in the UK media at the moment to see how global our industry has become.

This is why the CIPR has invited PR experts from all over the world to convene in London at the World PR Conference later this month. This is a rare opportunity for us to widen our horizons and develop our global network. The UK is a leader in the world PR industry, but if we sit on our laurels, are blinkered in our approach and lazy in our attendance, then others will overtake us.

Elisabeth Lewis-Jones, president, CIPR.

Send your letters (200 words maximum) to prweekletters@haymarket.com.

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