The research, commissioned by online medical resource OnMedica, found that only 27 per cent of doctors trusted the information provided on official pharma company websites.
However, despite the mistrust, doctors still prefer to receive product information online. Among the 500 doctors polled, 79 per cent said they preferred to receive information electronically. Just 15 per cent opted to receive information from sales reps, while six per cent preferred journal advertising.
Fleishman-Hillard account director James Smith said: 'Receiving information electronically does not have to replace the traditional role of a sales rep. In the future pharma companies are likely to move towards more sophisticated interactions between sales reps and doctors online.'