Vattenfall hires Gavin Anderson

The fifth-largest generator and largest producer of heat in Europe has signed up Gavin Anderson to help it enter the UK market.

Gavin Anderson has been briefed to provide strategic communications advice to state-owned Swedish firm Vattenfall.

Vattenfall's aim is to become a leading European energy firm.

The UK is seen as an attractive proposition because of its liberalised market, and because it works in a similar fashion to countries in which Vattenfall already has a presence, such as Sweden, Denmark, Finland, Germany and Poland.

The account will be headed by Gavin Anderson UK CEO Ken Cronin.

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