Cognition wins Belfry account

Golfing institution The Belfry has appointed Midlands PR agency Cognition to promote its leisure-break, resort, meeting and conference facilities.

The Belfry: raising its profile
The Belfry: raising its profile

The West Midlands hotel, a four-time host of the Ryder Cup, awarded the account following a three-way pitch. The agency's focus is raising the profile of The Belfry's hotel, spa and nightclub facilities and promoting its leisure breaks nationally.

Cognition will also attempt to increase numbers for The Belfry's golf and spa package offerings during seasonal 'dip periods'. Cognition PR director Ellie Hawtin said: 'Our brief is to drive couples, groups and families to the resort.'

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