Brands2Life to promote jobhunting site as 'iTunes of recruitment'

Brands2Life has won a four way pitch to spearhead an 'assault on the traditional CV'.

The London agency will handle all consumer and B2B PR for iProfile, an online CV service that already has 2.5m members in the UK. Brands2Life has been briefed to support an ‘aggressive phase of growth’ for iProfile, which is used by recruiters to match job hunters to vacancies.

The online recruitment tool wants to be positioned as the ‘industry standard’. ‘We’re planning on doing for the recruitment process what iTunes has done for the world of music,’ said iProfile marketing director Karl Gregory. Brands2Life digital head Gareth Thomas will lead a team of four on the account.

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