Boorman epic brings in Capitalize

A show featuring Charley Boorman's attempt to get from Ireland to Australia using transport other than commercial aircraft has turned to agency support to promote it.

Boorman: ready to go
Boorman: ready to go

Boorman shot to fame after filming two motorcycle adventures with actor friend Ewan McGregor: Long Way Round and Long Way Down.

Capitalize will handle the news series called By Any Means after being brought in by production companies Big Earth and Elixir Films.

Capitalize's PR remit is to raise the profile of the latest expedition in the lead-up to the autumn BBC television series, and in preparation for a book and DVD launch prior to Christmas. The agency will also work as a sponsorship liaison and aim to further raise Charley Boorman's international media profile, as well as promoting Big Earth's full portfolio of products.

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