Hanover to help promote NHS foundation trusts

Monitor, the independent regulator of NHS foundation trusts, has brought in Hanover Communications to support its in-house team.

Harrison: co-leading account
Harrison: co-leading account

Hanover pitched against Fishburn Hedges and Mandate for the one-year brief, which was previously handled by one-man band consultancy Richard Peel.

The NHS is celebrating its 60th anniversary this month and a key element of its plan going forward is to increase the number of hospitals with foundation trust status.

A focus for Monitor's comms is encouraging hospitals to become foundation trusts, communicating the way that foundation trusts are helping to improve services. Monitor is also involved in communicating
how the NHS might develop in the future.

A report published this week by Monitor into governor boards at the 73 foundation trusts in existence in September 2007 concluded they had made a 'positive start', although many struggled to identify a clear role, and many trusts were unsure what they were for.

'We'll be supporting them in a wide range of activities. Part of it will be straight PR for announcements, and we will also be reviewing some of their reports, Q&A documents and key messages,' said Hanover account director Alexa Knight. 'We will be communicating to a variety of people, including the clinical audience and the NHS.'

The Hanover team will be headed by directors Andrew Harrison and Sarah Richards. They will report to Monitor director of public affairs and comms Rebecca Gray. 'Monitor is determined to see patients get high
quality care by ensuring that NHS foundation trusts are well-managed and run,' said Gray. 'Hanover will work with our core in-house team in communicating our work to a variety of audiences.'


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