Mischief wins top games brief

Video games developers Sports Interactive and SEGA have brought in consumer PR support for the popular Football Manager franchise.

Football Manager: scoring big
Football Manager: scoring big

Mischief PR has an 11-month contract to oversee the launch of Football Manager Live and the Football Manager 2009 series, as well as other launches in the pipeline.

The agency won the account after a competitive pitch, with MD Mitchell Kaye leading the team at the London firm. Mischief will report to Fay Burgin, SEGA UK's consumer PR manager.

Mischief's brief is to reach out to football fans via the consumer, sports and gaming press.

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