Diary: Scheming plans often go awry

One would have thought the recent £5.7m fine slapped on ITV would act as a deterrent for other organisations considering a vote-rigging scam.

Step forward little-known marcoms outfit Imagine Line Communications (illustrious clients include Baltic Air Charter Association and LM Logistics). On Tuesday the London-based agency sent a round-robin email to 'All PR Contacts' (nothing like targeted media relations, eh?) imploring them to nominate its head of PR Sarah Chase for Communicator of the Year in the PRWeek Awards

'If you think your press releases are a little more timely, we're meeting your feature deadlines, your interviews are going well, then please take a moment to offer your word of support for Sarah,' the email implores.

Diary can see only two problems with this sneaky attempt to cheat the PRWeek Awards. First, the Communicator of the Year is not (and has never been, for that matter) a nominated category. And second, it does not go to a PR professional. The last two winners were Al Gore and David Cameron. Sadly Sarah, I don't think you're quite in that league yet.

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