The conclusions of the Virgo Health report are to be applauded. But does the industry really need its medicine sugar-coated in another near-impenetrable dissertation? Simple communication is best. Pharma needs to speak up with plain facts. Drug research costs money. Healthcare is worth paying for. The industry is learning from its mistakes.
BBC journalist Ben Ando comments in the report: 'Capitalism is not a dirty word.' This is the case we need to be making urgently.
Stuart Mayell, associate media director, Cohn & Wolfe Healthcare