The report drew accusations that 'the BBC seems to be doing precious little to manage top talent costs' (The Times, 3 June). Whether the BBC is right to compete for talent at all was asked by shadow culture spokesman Jeremy Hunt, who questioned the use of the licence fee to pay inflated salaries. The Herald savaged the BBC as having 'inept management presided over by a trust with limited sanctions' (The Herald, 3 June).
BBC Trust chairman Michael Lyons defended the report, saying how much the BBC paid its stars was still 'the topic that remained of the most interest to the general public' (Daily Telegraph, 2 June). He continued that 'the public values talented performers - but expects to get the best possible value when paying for them'. Media writer Maggie Brown pointed out that 'the BBC has no choice but to pay a small fortune for its star presenters' (Guardian, 2 June) including radio presenters.
Based on 30 items from 1-3 June 2008
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.
www.prweek.com/uk for analysis of how the bloggers covered this.