Europe director for LinkedIn site

Business network LinkedIn has hired a European director of PR and marketing as part of an expansion drive.

Cristina Hoole moves to LinkedIn from PayPal, where she was head of PR, responsible for establishing the brand as a byword for online payments. Hoole has been briefed to position LinkedIn as 'the professional network of choice in Europe'.

She will also oversee the work of the site's retained agency, Chameleon PR (PRWeek, 8 November 2007), who took on the account after Bite was dropped for its conflict with client Facebook (PRWeek, 31 October 2007).

Hoole was head of retail and consumer PR at Visa Europe before PayPal.

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