Guide to global marketing codes released

Healthcare communications network GlobalHealthPR has released what it claims is the first guide to global pharmaceutical marketing codes.

The guide is designed to help pharma marketers and PR specialists understand the codes in different countries around the world.

The guide contains information on pharma marketing regulations in France, Germany, Italy, Japan, Spain, the UK and the US.

The Global Guide to Pharma Marketing Codes was put together by the agencies in each of the marketplaces.

The UK partner is London-based agency Aurora. Other network partners include Paris-based MHC Communication, Berbes Asociados in Madrid and Spectrum Science Communications in Washington.

Aurora joined the network earlier this year (PRWeek, 27 March).

Aurora MD Claire Eldridge said: 'Aurora delivers pan-European and global PR campaigns for clients.

'GlobalHealthPR provides Aurora with greater market insights and will enable us to implement campaigns that are culturally relevant to the US, and major European, Latin American and Asian markets,' she added.

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